Aurelie Nowack

There has been an unprecedented surge of investments in sustainable agriculture and food technologies in the last decade, but that trend now appears to have reversed into a free fall in funding. This pattern of promise-to-disillusionment perfectly matches the hype cycle previously demonstrated by breakthrough technologies in other sectors. Can we forge a path forward for sustainable agrifood start-ups?
It’s been a Barbie world this summer with crowds of pink-clad moviegoers flooding the cinemas. Simultaneously, we’ve been witnessing a rush of ‘pink’ fundraising for women’s health start-ups. From pre-clinical to clinical: more companies are entering the field and developing solutions for women’s unique needs. But is their focus broad and innovative enough? And are pharma companies paying attention?
How are we going to feed an expected 10 billion people by 2050 in a sustainable way? It is a daunting task. Our climate is changing, and a combination of environmental and economic factors are already resulting in widespread food shortages. There is no simple solution to this problem, but innovation in the food and agtech sector will help alleviate the burden. To make this possible, stakeholders – including researchers, entrepreneurs, investors, and governments – need to make agrifood innovation a priority immediately.