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Elke Godden

Nutritional labels “in the wild”: how they affect your snack choice

Barely any people stick to a three-meals-a-day plan. Snacking is part of our culture and can even contribute to a healthy diet when choosing the right snacks. But your appetite doesn’t always agree about what’s the “right” snack. Your hands automatically reach for those candy bars, instead of a handful of nuts. Therefore, we investigated whether two different nutritional labels – calorie labels and the Nutri-Score – can nudge you in the right direction.

The chaos of choice: how do people pick their food products?

Every family needs groceries, and most people regularly venture to the supermarket to gather supplies. If researchers can help shoppers make healthier choices, we can improve the obesity problem in a simple yet effective way. But until recently, nobody really understood what motivated people to choose certain products – we knew what they bought, but not why. We’ve therefore investigated shoppers’ choice strategies, hoping to use this information to help people choose healthier.